UWS™ Overview

Sales across the Internet are the fastest-growing channel in the wine industry. By selling their wines directly to consumers, wineries keep the margins they would otherwise have to give up to their wholesale and retail channels. Profits improve, and wineries can build consumer loyalty with a direct relationship (customer retention in wine clubs averages 80%, according to the June, 2003 Wine Trends Quarterly Report by industry consulting firm Motto Kryla Fisher).

Our goal with UWS is to help wineries take advantage of the efficiencies of direct online sales and improve their customer communications via cost-effective, high quality Web presence. UWS gives wineries full control over web site design, content and operations, with the same Unifide tools our custom clients (nearly a hundred of some of the world’s best-known wineries) use.