Beringer Blass Wine Estates is a $100 million global wine company which grows, produces and markets a broad range of premium wines from Australia, California, Europe and South America. In the United States, the company produces critically acclaimed wines at six California wineries including Beringer Vineyards, Chateau St. Jean, Chateau Souverain, Meridian Vineyards, Stags' Leap Winery and St. Clement Vineyards.

Beringer needs a Web and technology partner they can trust to deliver individual sites that maintain the unique character of each winery, while also positioning them as part of a premium wine family. They also need a partner who introduces technology solutions as appropriate to the marketplace. Freerun Technologies has been working with Beringer Blass Wine Estates since 1996, helping to market their family of wines to consumers nationwide, and to position the company for purchase by Foster's of Australia.

Marketing Support

Freerun Technologies has designed and built all six of Beringer's winery sites, as well as the Beringer Blass corporate site. A good example of our work is the site for Stags' Leap

With Flash, a near-monochrome color palette, and a series of engaging photographs of the Stag's Leap estate, Freerun was able to develop an intriguing site that is not only visually stunning, but also conveys the rich heritage of Stags' Leap. Using our basic E-commerce solution, Stags' Leap Winery is now able to offer its full line of wines directly to their fans. Online sales have given Stags' Leap a significant revenue source - necessitating additional staff to handle the demands of their new sales channel.