Search Engine Positioning and Marketing

It used to be that you could build your site, create a few metatags, submit it to the search engines, and wait for visitors to arrive. Now you have two separate and rather complex tasks to consider – positioning your site properly for search engine indexing, then perhaps purchasing key word terms to enhance your listings. The good news is that these two disciplines have the highest potential return on investment of all marketing technologies; the bad news is that they are very difficult and time consuming to conduct properly.

The first task (Search Engine Positioning) you absolutely must do properly, or your potential customers simply won’t be able to find you. The second task (Search Engine Marketing or pay-per-click) depends on your competition and your marketplace, and we can help you evaluate the pros and cons of this esoteric and complex type of marketing.

There are plenty of dedicated online marketing companies out there that promise high search engine rankings, but they rely on questionable tactics that may get you blacklisted. And they really don’t understand how to integrate site design, architecture and content into the search engine equation, because they don’t build sites.

The key difference between us and them is that our expertise comes from “drinking our own wine” – we create and execute our own marketing plans for our own portal properties, so we know what works out on the front lines. In fact our entire ten-year history has revolved around the Internet, much of it dependent on a pioneering approach to online marketing.

We have extensive knowledge and experience in:
      •Setting online marketing goals, objectives, strategies, and tactics and integrating them into your overall marketing mix
      •ROI tracking against transaction and customer relationship values
      •Site optimization and content development for search engine positioning
      •Satellite site development
      •Mutual linking and other affiliate relations strategies
      •Search engine research on keyword selection, audience
behavior, and click-through results
      •Competitor analysis and competitive positioning
      •Search network strategies
      •XML feeds
      •Pay-per-click bid maintenance

Some of our search engine positioning and marketing clients include Robert Mondavi, Sutter Home, Solid Technologies, City Pass, and Lake Tahoe Accommodations. Please contact us to learn more about these services.