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Features
The WineCountry.com network of destination travel websites
provides unparalleled marketing opportunities for Wine Country businesses.
By targeting
a large, yet very specific audience the WineCountry.com network serves as the
one-stop medium in which travelers can find easy access to lodging, dining,
wineries and regional events.
Network
Our network of destination travel websites caters to an audience that is focused
on travel, leisure, recreation and adventure. The WineCountry.com network
currently serves several specific wine producing regions including Napa Valley,
Sonoma, Gold Country, San Luis Obispo, Mendocino, Monterey, Santa Cruz and
Santa Barbara in California, and our newest region, the state of Virginia.
Within these various regions we provide a variety of sophisticated online
marketing opportunities that allow for a local bed and breakfast, or specialty
restaurant to showcase their very best to a global audience.
Technology
Utilizing banner advertisements for NapaValley.com on Yahoo and other search engines, WineCountry.com has maintained a click-through rate of over 15% for several years. Various alphabetical listings, banners/tiles, spotlights and featured links have consistently driven web site traffic to our clients, generating foot traffic to their door.
As an added benefit to our Featured Advertisers we offer a sophisticated
Return on Investment (ROI) Tracking program, "Virtual Icons," to
effectively and accurately monitor the number of visitors viewing specific
pages, banners/tiles and links. This allows our clients to see how effective
any one particular banner/tile or specially located link truly is. We are able
to measure success not only through an increased number of viewers, but also
through the number of visitors that clicked through to a client's web site.
Support
Our highly skilled account managers assist our clients with effective and cost
efficient banner placement, and can suggest other marketing opportunities
to associate a particular Wine Country business with positive trends; maximizing
your web presence to its fullest potential. We also conduct regular classes
to aid clients in website traffic analysis, making your next marketing plan
that much more effective.
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